At my work, we recently localized a sales simulation module for a customer into twelve different languages. When one of my team members was discussing the pros and cons of translating (read, localizing) content into so many languages, especially in this day of globalization, universal data and rearchitected Rosetta Stones, I got reminded of a famous quote by former German Chancellor Willie Brandt, “If I am selling to you, I must speak English. But if you are selling to me, dann mussen Sie sprechen Deutsch.” (then you must speak German). Well, this one still holds as TRUE as ever!
Tags: Overheard
![Yíhé Yuán, del Sol [2/2]](http://farm8.staticflickr.com/7018/6598785693_871de66fff_s.jpg)
![Yíhé Yuán, del Sol [1/2]](http://farm8.staticflickr.com/7005/6598770751_501e709ac3_s.jpg)
