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It began as a subterfuge, in the early 1950’s, with the objective of “beating the system” to get labeled wine ahead of its regulated release date. In the 50+ years since, it has been successfully monetized, with a sales growth of nearly 8000% (80M+ bottles). Thanks to extremely clever mass marketing (talk about demand generation) primarily by Georges Duboeuf that has made the annual release of this wine primeur (read, early wine), a frivolous event in itself, an impressive money-making venture. Yes, I am referring to Beaujolais Nouveau ..

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Breathe, what’s in your wallet?

| Submitted by Bala Gopalan on Friday, 20 February 2009No Comment
Breathe, what’s in your wallet?

Today, I found this small cut-out (picture insert below) that I had been carrying in my wallet all these years. It was safely sandwiched and hidden between my seldom-used AAA and State ID cards. I must have been carrying this on me the last 6 years or more and if memory serves me right I came across this “nugget” in some Yoga magazine that I had received as part of a free trial subscription.

The inhale-hold-exhale-hold patterns shown below is quite useful.  Personally, the 6-4-6-1 from below or a 4-4-6-2 (although it is from a different source) helps me much .

Hope you find your own pattern that is helpful to you, works best for your rhythm and goals.

Also, what’s in your wallet?  Dig and discover!  You might be surprised (hopefully, not shocked) by the “nugget” that you find hidden there.

Note | Image Credits:

  • Brain/breathing image (yellow&black) sourced from HealthJockey.com
  • Breath Ratio Chart from some Yoga-zine.  Possibly, the Yoga magazine
  • If you don’t get the “what’s in your wallet?” reference, see this CapitalOne video commercial

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