Scratching the Surface of Content Marketing with Social Context

A personalized trailer of PROTOTYPE (game) after I opened my Facebook kimono to them. A glimpse of what is possible already in content marketing w. social context; it is going to become not only more specific and sophisticated but also go up a notch .. in immersiveness .. and soon you wouldn’t even be bothered to open your kimono for any foreplay .. such customization of content will become seamless and all pervasive!

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For some details on the personalization I am referring to in this video, you can clearly see stuff pulled from my Facebook profile at 0:23 (Think English message), 0:29 (Name), 0:47-0:49 (Career Info), 0:50-0:54 (Photos from My Albums). See below:

think-english

name-info

career-info

photo-album

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This entry was posted on Wednesday, September 16th, 2009 at 8:30 am and is filed under tEch kNOwMAD. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.

  • Dave

    Just the tip of the iceberg (or hem of the kimono)? As folks pour more and more of themselves into the public domain, smart marketers will no doubt use (and reuse) that content to advantage. Could be a bonanza for lawyers, in terms of privacy, boundaries…I mean, who decides what’s up for grabs (or not) within in the SoMe space? Seems to me that if it’s out there, it’s in the public domain! Either way, I agree, we’re going to see more immersive, personalized pitches that ultimately (and subconsciously) will influence many of our decisions moving forward.

  • http://www.amalbala.com Amal Bala

    This is awesome. I haven’t heard much about marketing tactics as sophisticated as this. I would love to see more.