Not to be sold before midnight, 3rd Thursday each November
Fri, 13/11/09 – 15:09 | No Comment

It began as a subterfuge, in the early 1950’s, with the objective of “beating the system” to get labeled wine ahead of its regulated release date. In the 50+ years since, it has been successfully monetized, with a sales growth of nearly 8000% (80M+ bottles). Thanks to extremely clever mass marketing (talk about demand generation) primarily by Georges Duboeuf that has made the annual release of this wine primeur (read, early wine), a frivolous event in itself, an impressive money-making venture. Yes, I am referring to Beaujolais Nouveau ..

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My Starbucks VIA Experience @North Dome, Yosemite

| Submitted by Bala Gopalan on Thursday, 15 October 2009No Comment

A short description of our Starbucks VIA experience on the summit of North Dome (Yosemite National Park, California), as provided by my hiking buddy, Shyam:

On October 2nd 2009, two brave photography (and coffee) addicts set out to hike to North Dome in Yosemite for a sunset/moonlit view of the Half Dome. On our way we stopped at Starbucks in Oakdale, CA for some bean juice and was challenged in a taste test between Pike’s Place and the VIA (what?). We won and left with a few packets of Starbucks Via in our pockets.

This is what happened next…

Click here to see this video on the Starbucks “Share Your VIA Experience” page under the “Far Out | In the Wild” category.

We are waiting to hear back from Starbucks if our submission is going to be rewarded with some goodies!

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