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5
Aug 09

Always be closing ..

Recently, one of my ex-colleagues had the following as his Facebook status message: ” .. had a Glengarry Glen Ross (1992) day today at work!”. So decided to check out what he was talking about.

Seems like an all starcast – Alec Baldwin, Kevin Spacey, Jack Lemmon, Ed Harris – enacting the ALWAYS BE CLOSING mantra for Sales teams. Might still work for cars, real estate(?), and insurance. However, the future (if not already) is all about social decision-making and commerce. ALWAYS BE CLOSING changes somewhat to ALWAYS BE ENGAGING with your leads and prospects .. listen and understand what they need to know and deliver it to them in a relevant and compelling way (content marketing).

Alec Baldwin is powerful and at his “engaging” best in the following:


Glengarry Glen Ross: http://www.youtube.com/watch?v=y-AXTx4PcKI

Below is another “close the deal”, “motion creates motion” Ben Affleck spiel from the movie Boiler Room (2000).

“There is no such thing as a no sale call.  A sale is made on every call you make.  Either you sell the client some stock or he sells you on a reason he can’t.”


Boiler Room (1 of 2): http://www.youtube.com/watch?v=UqDtf1aw818


Boiler Room (2 of 2): http://www.youtube.com/watch?v=VIT_RMHwCEU

Well, we all know .. and are now living what the always be closing mantra has brought upon on us ..